Question 5

How did you attract/ address you audience ?


I attracted my target audience of 14-22 year old males who are interested in hip hop and music as a whole through the layout, images and content. I used my results that i had found out through my questionnaire that my target audience wanted a simplistic layout and not compact. I listened to this feedback and designed my magazines according to the chosen specs that they wanted. The colour scheme of Blue,Black and white help to attract the audience to the magazine by having a unique colour scheme that makes it stand out and also by giving the reader contrast between the colour white and black and this could symbolise change and something different against normal society. The variety of images  help to attract the viewer whilst still giving a consistency thoughout the magazine. I think this is important to allow the target market to familiarise themselves with it and relate. Through the contents written in the magazine, i made sure it included information that my target audience wanted and liked to read about. A interview was my highest wanted content from my questionnaire and included it in my final design. This helps to appeal to the target audience as they can gain a better understanding of the artist and normally they are more laid back and answers may not be what they think. Articles like Song of the year and Must haves this summer target the 17-22 year olds who are more social and discuss this sort of thing. Summer clothes helps the viewer on decisions and also showing the latest fashion and treads, which my target audience considers very important.